Handcrafted Logo's & Branding
Lincoln Street Apartment Homes
The Logo
The focus on the logo was to communicate the beautiful environment that surrounds Lincoln Street and the green space nearby including parks, recreation centers, and the Ice Age Trail that runs alongside the rear side of the building.
Rich Chocolate
#4b332f
Pecan
#e5cea4
Forest
#363f2d
Walnut
#967a3e
Color Palette
The focus on the color palette was to bring colors that were inspired by the surrounding environment and architecture of the building. The result, a rich palette that defines the Lincoln Street brand.
FIELDING HOPE
THe Logo
Fielding Hope is a non-profit organization that helps disabled veterans participate in a training camp with professional baseball players. We took elements from the baseball field, the American Flag, and a baseball inspired font to pull together a logo that truly encompass Fielding Hope’s vision.
Color Palette
It wasn’t hard to choose this color palette. We decided on “Red, White, and Blue”, which is representative of the American flag and the veteran’s who served.
Patriot Blue
#003463
White Stars
#ebebeb
Valor Red
#f13744
Silver Lake Apartment Homes
The Logo
When designing Silver Lake’s logo the idea was to pull elements of the property itself and the surrounding area. Within that we focused on multiple oak leaves to represent multiple buildings and the vast population of mature oak tress on the property and in the surrounding area. The font chosen for this logo was to further enhance the beauty of the surrounding area.
Oxford Blue
#506372
Satin Nickel
#c8ccce
Oxford Blue
#3a4c56
Color Palette
Silver Lake’s color palette is focused on muted colors to represent a quiet and peaceful neighborhood. The blue slated hues were used to reinforce Silver Lake which is a couple blocks away from their location.
Courtyard Apartments
The Logo
Lakeview Blue
#053e58
Platinum
#E7E7E7
Slate Black
#2f3530
Color Palette
When selecting the color palette, we decided upon a blue that hinted at the location on the Isthmus in between Lake Wingra and Lake Monona with complementary slated colors.