Our focus on the logo was to communicate the beautiful environment that surrounds Lincoln Street and the green space nearby including parks, recreation centers, and the Ice Age Trail that runs alongside the rear side of the building.
Professional Logo Design
The Logo
Rich Chocolate
#4b332f
Pecan
#e5cea4
Forest
#363f2d
Walnut
#967a3e
Chestnut
#58322f
Color Palette
Our focus on the color palette was to bring colors that were inspired by the surrounding environment and architecture of the building. The result, a rich palette that defines the Lincoln Street brand.
The Logo
When designing Silver Lake’s logo the idea was to pull elements of the property itself and the surrounding area. Within that we focused on multiple oak leaves to represent multiple buildings and the vast population of mature oak tress on the property and in the surrounding area. The font chosen for this logo was to further enhance the beauty of the surrounding area.
Color Pallette
When choosing Silver Lake’s color palette, we focused on muted colors to represent a quiet and peaceful neighborhood and blues to reinforce Silver Lake which is a couple blocks away from their location.
Oxford Blue
#3a4c56
Satin Nickel
#c8ccce
Steel
#506372
The Logo
When designing the logo for Courtyard Apartments, Regency Property Management wanted a logo that reflected the simplistic, cozy, and convenient nature of Courtyard Apartments. To do that, we brought emphasis to the letter “C” as the focal point of the logo a double play to the words that describe the experience of living at that property.
Color Pallette
When selecting the color palette, we decided upon a blue that hinted at the location on the Isthmus in between Lake Wingra and Lake Monona with complementary slated colors.
Lakeview Blue
#417e94
Platinum
#c62a41
Slate Black
#2f3530
