Phoenix
Rising
Media
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Phoenix rising media

Lincoln Street Apartment Homes

Logo

Photography

Graphic Design

Property Photography

Landscape Photography

PURPOSE

This project required approximately one year to complete and encompassed an entire branding package and marketing assets including photography, business cards, and property cards. These materials and photography were essential during the preleasing phase. They helped produce approximately 40% occupancy before the actual opening and continued to provide support towards reaching the 95% occupancy rate Regency strives for.

The Logo

The focus on the logo was to communicate the beautiful environment that surrounds Lincoln Street and the green space nearby including parks, recreation centers, and the Ice Age Trail that runs alongside the rear side of the building.

Color Palette

The focus on the color palette was to bring colors that were inspired by the surrounding environment and architecture of the building. The result, a rich palette that defines the Lincoln Street brand.

Rich Chocolate

#4b332f

Pecan
#e5cea4

Forest
#363f2d

Walnut
#967a3e

Chestnut

#58322f

Print Marketing

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