Viking Cues

Multimedia Design

Catalog Design

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Viking Catalog

This catalog was designed shortly after Viking Cues reopened due to a recession that crippled many industries from 2009 – 2013. The billiards community was thrilled to have Viking back in the game. As a creative on the design team, we worked at length to photograph all supporting design materials from products, materials, to the production process.

Photography & Graphic Design

Our design team consisted of myself and a junior designer. I was responsible all of the catalog photography, marketing copy, and ad style layouts. My focus was to dial in on the advancements Viking Cue made to be a major competitor once again in the billiards industry. I maintained focus on Viking’s core values of being one of the only cue manufacturer’s that kept operations 100% made in the USA and their dedication and commitment to craftsmanship, quality, and ingenuity.

Amazing Results

What you see is a vast effort of collaboration between the the entire Viking team to create an amazing catalog that delivered a crushing blow to competitors who thought Viking was going to be a distant memory. The exact opposite happened, Viking came back into the game with performance gear for billiards lovers to ignite their passion once again for the Viking brand.

National Magazine Ads

Direct Mail Campaigns


Viking Smart Shops Dealers

Dealers sign up to be an exclusive retailer of the Limited Edition Smart Shops Cues

Quarterly Releases

Six new cue designs are released at a limited quantity and available only at participating dealers.

Available to Billiards Players

Two cues each month are released for a total of six cues per quarter.