This project required approximately one year to complete and encompassed an entire branding package and marketing assets including photography, business cards, and property cards. These materials and photography were essential during the preleasing phase. They helped produce approximately 40% occupancy before the actual opening and continued to provide support towards reaching the 95% occupancy rate Regency strives for.
LINCOLN STREET APARTMENTS
Verona, WI
Logo, Photography & Print Design
Property Photography
Landscape Photography
Purpose
BRANDING PACKAGE
The Logo
Our focus on the logo was to communicate the beautiful environment that surrounds Lincoln Street and the green space nearby including parks, recreation centers, and the Ice Age Trail that runs alongside the rear side of the building.
Rich Chocolate
#4b332f
Pecan
#e5cea4
Forest
#363f2d
Walnut
#967a3e
Chestnut
#58322f
Color Palette
Our focus on the color palette was to bring colors that were inspired by the surrounding environment and architecture of the building. The result, a rich palette that defines the Lincoln Street brand.
