Viking CUes
Photography
Video
Graphic Design
Marketing
CATALOG DESIGN
The Challenge
This catalog was designed shortly after Viking Cues reopened due to a recession that crippled many industries from 2009 – 2013. The billiards community was thrilled to have Viking back in the game. As a creative on the design team, we worked at length to photograph all supporting design materials from products, materials, to the production process.
How It Was Done
I was responsible all of the catalog photography, marketing copy, and ad style layouts. My focus was to dial in on the advancements Viking Cue made to be a major competitor once again in the billiards industry. I maintained focus on Viking’s core values of being one of the only cue manufacturer’s that kept operations 100% made in the USA and their dedication and commitment to craftsmanship, quality, and ingenuity.
Amazing Results
National Magazine Ads
Video Production
Viking Cues BCA Championship & Tradeshow
Trade Show video used in the Las Vegas major billiards convention during the BCA World Championships.
VIKING CUES SMART SHOPS PROMO
Video highlighting the SmartShops Limited Edition series cues. Available to dealers who are a part of the exclusive program.
Social Media
